I heard about the Firm fitness videos from an article I've been reading titled 'Resisting Venus: Negotiating Corpulence in Exercise Videos', written by Antonia Losano and Brenda A. Risch. The article points out the contrast between the representations of women as goddesses in the background (the statues of Venus, Primavera, the Graces, etc.), and the women in the foreground doing the exercises. Very interesting.. the perfection of all of the overly-happy women exercising in the video, in combination with the ancient goddess statues in the background is almost haunting..
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